Earlier this month, the German luxury marque unveiled its first proper full-electric vehicle, mid-size SUV called EQC. Yes, there have been explorations into the world of EVs from Daimler before – from a chunky early 1970s Mercedes van to a smattering of full-electric. Classes and city cars from sister brand Smart more recently – but they were limited-run in scope and range, more tokenistic toes in the water than serious intent.

EQC 400 is Mercedes-Benz’s first proper full-electric vehicle

The EQC by contrast will be a mass-produced electric vehicle offering 300kW of combined power from a compact electric drivetrain at each axle for all-wheel drive characteristics and a very usable 280-mile range before re-charging. The EQC 400 – to give the car its full name – will be expensive, circa £65,000, but it heralds a range of more affordable EVs to follow under Mercedes’ new EQ sub-brand. The EQC will be available to buy from mid-2019 and the next EQ model – likely a smaller SUV akin to the existing GLA – should follow by mid-2020. Daimler’s chairman Dr Zetsche declared the moment as no less than ‘the dawn of a new era for our company’.

EQC 400 is Mercedes-Benz’s first proper full-electric vehicle